Hundreds of prospective buyers were welcomed at the launch of the properties, which are all priced below the lowest Stamp Duty band, despite difficult market conditions.
Built on the 12-acre site of the old cattle market, the development is a collection of studios, one and two-bedroom apartments designed by the renowned Hopkins Architects (whose work includes Portcullis House, Evelina Children's Hospital, Westminster Underground Station).
Important local employers include Greene King, the UK's largest British-owned brewery, and the enormous British Sugar factory, which processes sugar beet from more than 1,300 owners for the Silver Spoon label.
Each apartment will have its own parking space in the underground car park and completion due Spring 2009.
Prices from £99,000 for a studio, £145,000 for a one-bed, and £160,000 for a two-bed apartment through Savills on 01284 731100
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