The way the new Express Rewards Credit Card works is simple. Use your card at the places you always shop, from supermarkets to department stores and without thinking you will collect points as you spend. Then the fun begins as you turn your points into gift vouchers to use at some of your favourite high street and online stores including House of Fraser, M&S, Net-A-Porter, Molton Brown, Boots, Waterstone’s, iTunes and HMV. The voucher choice is all yours so you can treat yourself, your family or a friend to something fabulous completely guilt-free.

Created in response to the current spending zeitgeist, the card capitalises on the UK’s voucher phenomenon. We’ve also been holding back on treats: 64% of us have cut back on little rewards and this card is perfectly designed to bring back the treats we love and deserve.

Katrina Cliffe, Head of Consumer Cards at American Express explains: ‘This is the perfect card for today’s savvy shoppers who want to be rewarded for their spending. What really sets this card apart is that vouchers are available for a wide range of high street and online shops, not just one store, so the treating opportunities are endless.

‘We’ve also rewarded shoppers with triple bonus points at all major supermarkets and double bonus points at key department stores as we know this is where shoppers are spending the most.’

Claudia Winkleman, ambassador for the new card, explains: ‘I earn points on things I have to buy and transform them into things I want to buy. It’s win-win and actually perfect because it’s not complicated. I collect points by using my card for things like petrol and the weekly supermarket shop. Then I transfer my points into vouchers every couple of months so I can treat myself and my family to lovely things like scented candles and cup cake holders. Basically, the card’s a no brainer and everyone I know wants one.’

For more information or to apply for a Card visit www.amex.co.uk/expressrewards.