Selfridges launches a new Confectionary Hall

Next year Selfridges will be launching a brand new Confectionary Hall that will showcase over 50 brands

At the beginning of next year, Selfridges will be launching a new Confectionary Hall that will include over 50 new brands consisting of 200 new products, and the hall itself will span over 4000sq ft.

It will be the most extensive confectionary hall Selfridges has ever had and will include brands such as the first Pierre Marcolini concession outside of Belgium and the American confectioners IT'Sugar that showcase the vast amount of American gummies.

 * Give Country Life this Christmas and save up to 40%

The Hall will also include a Chocolate Library complete with a ‘Chocarian' who will be able to recommend a chocolate perfect for your personal taste, and the new confectionary range of Selfridges itself, with firm favourites such as chocolate fudge and marshmallows, will go on sale.

The new Confectionary Hall will be launching in January 2014.

* Follow Country Life magazine on Twitter

Katy Birchall is a journalist and the author of several young adult and teen novels, including The It Girl series and the Hotel Royale series. She has written a retelling of Jane Austen’s Emma for the Awesomely Austen series and the Netflix spin-off novel Sex Education: The Road Trip. She is also the author of several romantic comedies for adults including The Secret Bridesmaid and The Wedding Season. She writes romantic fiction for young adults under the name Ivy Bailey, romantic-comedy under the name Katrina Logan, and romantic sports fiction for adults under Katherine Reilly. She lives in London with her husband, daughter and rescue dog.