On your marks, get set, go: The booming business of sports tourism

Rising numbers of travellers want to participate in or watch some form of sweat-inducing activity. From VIP Formula 1 tickets to golf underneath the Northern Lights, here's how to join them.

Rock climbers in Italy
Rock climber in the Dolomites, Italy
(Image credit: Aman Rosa Alpina)

From the Paris Olympics to the Euros in Germany and ‘racketeering’ (a term coined by Globetrender to describe the increasing popularity of playing tennis, pickleball and padel on holiday), sports tourism boomed last year.

It’s a craze that looks set to continue. According to the UN’s World Tourism Organisation, sport is one of the fastest-growing industry sectors, with rising numbers of travellers interested in participating or watching some form of sweat-inducing activity — something that upcoming mega events, such as the UEFA Champions League Final in Munich (May) and the Winter Olympic Games in Cortina (February 2026), are sure to accelerate further.

Formula 1 GP in Monaco next to boats

(Image credit: MAXPPP/Alamy Stock Photo)

Another staple in the sporting calendar is Formula 1, which kicks off the season next month when Sir Lewis Hamilton will make his much talked-about move to Scuderia Ferrari.

During the Monaco race in May, Explora II, the second ship in the Explora Journeys cruise fleet, will dock for five nights in Port Hercule, a mere 150m (about 500ft) from the track. Motorsport enthusiasts staying in Ocean Residences or Penthouses can book a place in the Paddock Club, which includes a pit-lane walkabout, VIP access to the paddock, a gourmet lunch, and up-close seats for all the action.

Golf hole under the Northern Lights

(Image credit: Jacob Sjoman)

In golf, the Cabot Collection which owns resorts around the world, recently announced investment in Lofoten Links, an 18-hole course set on the dramatic coastline of Norway’s remote Lofoten Islands.

Players can perfect their swing under the (possible) Northern Lights in winter (above) or the midnight sun, before bedding down in a Nordic-style lodge.

Meanwhile, in El Salvador’s surfing hotspot El Zonte, on the Pacific coast, Wave House is a new high-end, residence-only property aimed at those searching for their next point break.

Emma Love

London-based journalist Emma began her career at Tatler magazine before going freelance more than 15 years ago. She writes about travel, interiors and design for publications including House & Garden, Country & Townhouse and Centurion, as well as The Times and The Telegraph.

Read more
Lewis Hamilton
How sport achieved global domination — and the luxury brands that followed in pursuit of gold
Aerial tennis court in tropical surroundings
Game, set, match: 12 of the world’s most beautiful tennis courts
view from above of four padel players on a court
Mexico, Miss Argentina and north Norfolk: How padel is taking over the world
Mountain view
Direct to the Dolomites
What happens to an A-list ski resort when it stops getting snow? In Megève, they've done amazing things in figuring it out
View of the town of Andermatt in winter
From Bond to billions: How Andermatt is becoming one of the most talked about ski resorts in the Alps
Latest in Travel
Lego House at night
Art, architecture and plastic bricks at Lego House: 'It's as if the National Gallery set up easels and paints next to the masterpieces and invited you try your hand at creating a Van Gogh'
Green banks of the Mississippi
How to cruise in the wake of Mark Twain on the great Mississippi River of the American South
PoB Hotels
Great garden getaways
Basil's Bar in Mustique
From party island to arty island, Princess Margaret's private Mustique haunt announces burgeoning arts programme
Gondola boats infront of a cathedral in Venice
‘It is as real and lasting as any other relationship I know of’: Everything you need to know about Venice in time for the 2025 Biennale Architettura
Pretty stone house surrounded by lush gardens
The Barnsdale in Rutland: Is this the UK’s most dog-friendly hotel?
Latest in Features
Diamond brooch
How Cartier became ‘the jeweller of kings and the king of jewellers’
A villa in Rome on the Via Nomentana
A historic villa for sale on the Via Nomentana worthy of Rome's rich history
dogs on Country Life 26 March 2025
Country Life 26 March 2025
Jade tiled bathroom
A tub carved from a single block of San Marino marble — and nine more beautiful things for the ultimate bathroom
Images of Edwardian Ashton House, near Chard
Eight bedrooms of unlisted Edwardian elegance with sweeping views of Somerset
Iron Age artefacts
Archaeologists in North Yorkshire discover ‘the biggest and most important Iron Age hoard ever found in Britain’