The Swiss luxury watch manufacturer IWC Schaffhausen has announced their appointment as a partner of the British Film Institute (BFI) and the BFI London Film Festival in partnership with American Express from 2014.

IWC Schaffhausen has supported several film-making projects, establishing partnerships with major film festivals including the Dubai and Beijing International Film Festivals, and their watches have featured in a number of feature films such as Wall Street: Money Never Sleeps and Ocean’s Thirteen.

* Subscribe to Country Life and receive a bottle of single malt  

‘For many years now, we have had a passion for cinema. Every director tells a story with their films. At IWC, story-telling is part of the DNA of everything we do,’ says IWC CEO Georges Kern.

‘It is an absolute honour and privilege to be associated with such a highly regarded institution and a film festival which has depth and substance and that is globally renowned and respected.

‘Our desire is to nurture this incredibly special relationship, build an exceptional partnership, and to create and deliver impeccable events.

‘Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will continue to be nourished and communicated in the years ahead.’

For more information visit the IWC Schaffhausen website here and the BFI website here.

* Follow Country Life magazine on Twitter