'Not cheap... but cheaper than a divorce lawyer': Why it pays to hire a consultant to choose the perfect paint colour

Driven to distraction by paint charts? A colour consultant could be the answer for anyone befuddled by choosing the right hue, says Giles Kime.

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Joa Studholme, one of Farrow & Ball’s colour consultants, who also develops new shades.
(Image credit: Kensington Leverne / Farrow & Ball)

The infinite nuances of a paint chart never fail to trigger a shudder deep within my solar plexus. Add a couple of charts from other brands and the anxiety dial cranks up a notch or two on the Richter scale. Cuisse de Nymphe or Setting Plaster? Calke Green or Hopper? Dead Salmon or Old Trout? Help!

Then there’s the stress that choosing paint puts on relationships already left a little threadbare by a stressful building project. Consultants come at a cost: Farrow & Ball charges from £140 an hour for a virtual consultation, so it’s now cheap. But it's cheaper than hiring an interior designer — or, indeed, a divorce lawyer. You’re also less likely to run the risk of making a mistake that will undermine a project.

As well as a network of consultants in its showrooms, Farrow & Ball boasts a pantheon of colour deities that includes Joa Studholme and Paddy O’Donnell, who advise customers on their choices.

"It's akin to handing the keys of your car to a chauffeur who has notched up a few decades behind the wheel"

Mr O’Donnell is an alumnus of the Pardon School of Specialist Decoration with deep experience in his field and Mrs Studholme has been developing new Farrow & Ball colours (and advising on their use) for more than 20 years. She’s also the author of two invaluable books on the use of paint in decoration for those happy to go it alone.

Using an experienced colour consultant of this pair’s calibre is akin to handing the keys of your car to a chauffeur who has notched up a few decades behind the wheel; it’s slightly unnerving at first, but then you settle back luxuriously in the back seat to enjoy the unfolding view. But you aren’t travelling to a mystery destination; consultants work with the aesthetic cues they find when you discuss a space and prescribe accordingly.

(Image credit: www.farrow-ball.com)

For anyone unsettled by the nuances and apparently arbitrary nature of choosing colour, it is reassuring to realise that there’s a science to it; the magical symbiosis between suggested colours reveals itself as they are applied to walls, ceilings and woodwork.

In an ever-more open-plan world, consultants understand the challenges of achieving coherence between adjacent spaces. Some might see taking advice as a dereliction of aesthetic responsibility, but, having experienced it first hand, it’s a burden I’m more than happy to relinquish.


Patrick Baty of Papers and Paints

Credit: Simon Brown - via Papers and Paints

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Giles Kime
Giles Kime is Country Life's Executive and Interiors Editor, an expert in interior design with decades of experience since starting his career at The World of Interiors magazine. Giles joined Country Life in 2016, introducing new weekly interiors features, bridging the gap between our coverage of architecture and gardening. He previously launched a design section in The Telegraph and spent over a decade at Homes & Gardens magazine (launched by Country Life's founder Edward Hudson in 1919). A regular host of events at London Craft Week, Focus, Decorex and the V&A, he has interviewed leading design figures, including Kit Kemp, Tricia Guild, Mary Fox Linton, Chester Jones, Barbara Barry and Lord Snowdon. He has written a number of books on interior design, property and wine, the most recent of which is on the legendary interior designer Nina Campbell who last year celebrated her fiftieth year in business. This Autumn sees the publication of his book on the work of the interior designer, Emma Sims-Hilditch. He has also written widely on wine and at 26, was the youngest ever editor of Decanter Magazine. Having spent ten years restoring an Arts & Crafts house on the banks of the Itchen, he and his wife, Kate, are breathing life into a 16th-century cottage near Alresford that has remained untouched for almost half a century.
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