After 25 years perfecting his breeding programme, a British producer is launching a variety of strawberry whose flavour, he says, captures the essence of the traditional British summer.

Peter Vinson created plump, orange-red Sweet Eve on the Kent farm where his family has been growing fruit for 150 years. ‘It really does taste like strawberries used to,’ he says.

Sweet Eve is stocked by Marks & Spencer, Ocado, Tesco and Waitrose, and will be available until October (www.sweetevestrawberry.co.uk).

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