House buyers pay up to 122% more to live in one of Britain's most beautiful areas
Fancy living on the doorstep of a picture-perfect landscape? Be prepared to pay a premium as high as 122% for it, according to Savills.


If you’ve set your heart on a property nestled in one of Britain’s protected green spaces, brace yourself. Buyers pay roughly one and a half times the average local house price for the pleasure, according to Savills.
The average price tag of a property within a National Park stands at £422,225. That’s 51% more than the county average of £279,171, the estate agent’s analysis of Land Registry data reveals.
Meanwhile, the typical home within a National Landscape (previously known as an Area of Outstanding Natural Beauty) sets buyers back £581,121, a 48% premium.
And in Scotland, buyers pay an average £285,175 to live in a National Scenic Area, a 46% premium.
Together, National Parks, National Landscapes and National Scenic Areas cover around 22% of Britain, says Savills.
So which beauty spot commands the highest premium? Chichester Harbour takes the crown, with homes in the National Landscape costing an average 122.1% more than the county average.
Frances McDonald, director of research at Savills, explains: ‘Straddling Hampshire and West Sussex, and home to unspoilt villages such as Itchenor which enjoys views of both the countryside and coast, average sold prices are now 15.6% more than they were a year ago to live in the Conservancy.’
Sign up for the Country Life Newsletter
Exquisite houses, the beauty of Nature, and how to get the most from your life, straight to your inbox.
It’s followed by the Gower National Landscape in Wales, where properties are worth 121.8% more than the county average.
Homes in Loch Lomond in Scotland (114.4%), the New Forest in Hampshire and Wiltshire (105.1%), and the Lake District in Cumbria (103.7%), are also more than double the price of the average property in the county.
The Mendip Hills in Somerset, North Arran in Scotland, Cannock Chase in Staffordshire, Lynn of Lorn in Scotland, and Howardian Hills in North Yorkshire, complete Savills' top 10.
It’s not just green spaces that attract chunky premiums. Separate research from Savills reveals that across London, asking prices for homes with two bathrooms are typically 31% higher (on a price per square foot basis) than those with only one bathroom. Outside the capital, there’s a 20% uplift in asking prices of homes with two bathrooms compared with those with just one. Whether buyers are prepared to pay these asking prices is another matter.
Supply of homes for sale at eight-year high
Good news for buyers scratching around for a home to buy. The supply of properties for sale is 20% higher than this time last year, according to Zoopla.
The average estate agent has 31 homes for sale, the highest level in eight years. This has been fuelled by 'a rebound' in the number of larger homes put on the market. The level of sales agreed is up by a more modest 13% year-on-year.
Richard Donnell, executive director at Zoopla, says: ‘The growth in the supply of homes for sale is evidence of renewed confidence amongst homeowners, some of whom delayed moving decisions in 2023.’
He adds: ‘The announcement of the election will slow the pace at which new sales are agreed, while greater choice for buyers will keep house prices in check over 2024.’
Housing market ‘resilient’ amid 'improvement in confidence'
Two major high street lenders have pointed to the ‘resilience’ of the housing market in their latest UK house price updates.
Nationwide reports that house prices climbed 0.4% in May, and the annual rate of growth picked up to 1.3%. Meanwhile fellow lender Halifax says that house prices edged down 0.1% in May, while the annual rate of growth was up 1.5%.
‘Market activity remained resilient throughout the spring months, supported by strong nominal wage growth and some evidence of an improvement in confidence about the economic outlook,’ says Amanda Bryden, head of mortgages, Halifax.
‘This has been reflected in a broadly stable picture in terms of property price movements, with the average cost of a property little changed over the last three months.’
Rental growth at its lowest level for more than two years
There’s light at the end of the tunnel for renters who’ve been clobbered by soaring rents: rental growth has slowed to 6.6%, the lowest level since October 2021. The average monthly rent in the UK is now £1,226 per month, according to Zoopla.
That said, renters still have a battle on their hands. There are 15 renters competing for every rental home. That’s more than double the pre-pandemic average, when there were six renters vying for each property.
Affordability remains a ‘growing challenge’, with the proportion of gross earnings spent on rent at the highest level for 10 years, says the portal. It ranges from 41% in London to 21% in Scotland.
Stuck in conveyancing limbo this summer? Here’s what else you could be doing…
And now for some sobering stats from Home Sale Park. The firm says that it currently takes an average 154 days (in other words, 22 weeks) to complete the paperwork associated with buying a home.
So what else could the estimated 370,000-odd movers ‘stuck in conveyancing limbo’ this summer do to fill 22 weeks? Home Sale Pack has some suggestions:
- fly from London to Sydney 168 times
- drive around the world almost 7.5 times
- walk from Land’s End to John O’Groats nearly twice
- take 11 fortnight-long summer holidays
- slightly more radically (and assuming money is no object), fly to the moon and back almost 26 times.
Do you have any better ideas? If so, let us know…
The British seaside towns where the average home costs almost £1 million — and the ones where you can still buy a home for £100k
This pretty town has retained its crown as the most expensive place to buy a coastal home. Annabel Dixon discovers
Georgian, Victorian or Edwardian? The most popular period property styles revealed
Whether it's a manor house in the country or a terraced house in the city, it's Victorian homes that have
Britain's most expensive street outside London, where homes average £2.6 million — and a bare plot is up for sale at £5.5m
Old Avenue in leafy Weybridge, Surrey, tops the list of the most expensive streets to buy a home outside the
-
Two quick and easy seasonal asparagus recipes to try this Easter Weekend
Asparagus has royal roots — it was once a favourite of Madame de Pompadour.
By Melanie Johnson Published
-
Sip tea and laugh at your neighbours in this seaside Norfolk home with a watchtower
On Cliff Hill in Gorleston, one home is taller than all the others. It could be yours.
By James Fisher Published
-
Sip tea and laugh at your neighbours in this seaside Norfolk home with a watchtower
On Cliff Hill in Gorleston, one home is taller than all the others. It could be yours.
By James Fisher Published
-
A Grecian masterpiece that might be one of the nation's finest homes comes up for sale in Kent
Grade I-listed Holwood House sits in 40 acres of private parkland just 15 miles from central London. It is spectacular.
By Penny Churchill Published
-
Some of the finest landscapes in the North of England with a 12-bedroom home attached
Upper House in Derbyshire shows why the Kinder landscape was worth fighting for.
By James Fisher Published
-
Could Gruber's Antiques from Paddington 2 be your new Notting Hill home?
It was the home of Mr Gruber and his antiques in the film, but in the real world, Alice's Antiques could be yours.
By James Fisher Published
-
What should 1.5 million new homes look like?
The King's recent visit to Nansledan with the Prime Minister gives us a clue as to Labour's plans, but what are the benefits of traditional architecture? And can they solve a housing crisis?
By Lucy Denton Published
-
Welcome to the modern party barn, where disco balls are 'non-negotiable'
A party barn is the ultimate good-time utopia, devoid of the toil of a home gym or the practicalities of a home office. Modern efforts are a world away from the draughty, hay-bales-and-a-hi-fi set-up of yesteryear.
By Madeleine Silver Published
-
Five beautiful homes, from a barn conversion to an island treasure, as seen in Country Life
Our pick of the best homes to come to the market via Country Life in recent days include a wonderful thatched home in Devon and a charming red-brick house with gardens that run down to the water's edge.
By Toby Keel Published
-
The finest interiors in Edinburgh? A seven-bedroom townhouse furnished by Robert Kime comes to market
Situated on one of the New Town's grandest terraces, this four-storey property is a collector's dream.
By James Fisher Published