Aspen property: What to buy, where to buy it in the St Moritz of the Rockies
The billionaire's playground of Aspen boasts magnificent scenery, perfect snow and world-class shops and restaurants. And owning a property there needn't be out of reach for those on this side of the Atlantic, as Liz Rowlinson explains.


Aspen, the Rocky Mountains’ answer to St Moritz. It’s the high-altitude ski resort where American high-rollers head for the winter season, renowned for powder snow, high-end boutiques and sophisticated restaurants. What was once a Victorian silver-mining town is now home to the properties of 50 billionaires, including gaming mogul James Packer, News Corp co-chairman Lachlan Murdoch (son of Rupert) and Amazon founder Jeff Bezos.
Colorado’s big-name rival resort Vail may attract the ranks of Wall Street big hitters, but Aspen has always been infinitely more glamorous – think Goldie Hawn, Kurt Russell, Kevin Costner and Melanie Griffith. It’s also always been about big ideas; founded in 1949, the Aspen Institute hosts blue-sky-thinking events for global business leaders every summer.
Aspen’s property market is one of the most exclusive in the USA. You need deep pockets to buy a home in the redbrick ‘downtown’ – the smallest apartment costs $750,000 (£556,000) – yet, for a few Europeans, the snow-sure credentials, back- bowl skiing and slick American service make it worth the transatlantic trip into Denver.
A good 80% of Aspen property owners hail from Los Angeles, Texas, New York and Chicago and will fly into the town’s own airport by private jet. They’ll either own an apartment or detached home downtown, from which they can walk to the ski lift, theatre or museum or they might purchase a ranch- style house outside town for extra privacy.
Single-family (detached) homes typically cost between $5 million and $10 million (£3.7m– £7.4m), but a property on the most exclusive street in Aspen – Willoughby Way, close to both the historic Hotel Jerome and the ski lift – sold for $30m (£22m) in 2017, the highest for the year.
Another is currently on sale for $35m (£26m) through Sotheby’s International Realty. With seven en-suite bedrooms, it’s an ultra-contemporary 8,737sq ft property built last year with 20 floor-to-ceiling windows, a pool and an indoor/ outdoor fireplace (pictured above).
The developers claim it 'sets a new bar for luxury homes in Aspen', though it's not quite at the top of the local market in price. The ten-bedroom, 15,000sq ft, 61-acre $50m Owl Mountain Ranch (below) currently takes that accolade – but that home misses the benefit of having downtown Aspen on the doorstep.
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If the skiing is as important as the ‘scene’, you might, like Roman Abramovich, own a home (he has two) on the neighbouring mountain of Snowmass, a purpose-built ski village celebrating its 50th anniversary. Here, the half-built base village due for completion in late 2018) offers ski-in, ski-out homes that are 30-40% less than in downtown Aspen, 15 minutes’ drive away.
Up on The Divide, the upscale neighbourhood of 4,000sq ft to 6,500sq ft detached homes with floor-to-ceiling glass windows nestled in a grove of mature aspen trees, you’ll pay between $6m and $11m (£4.5m–£8m), says Andrew Light, owner of Aspen Snowmass Sotheby’s International Realty (+ 1 970 925 6060), who is selling a five-bedroom example for $9.8m (£7.2m).
‘People buy here for the skiing – it offers more than the other three mountains of Aspen [Ajax, Buttermilk and Highlands] combined, yet it’s very much a satellite of Aspen, where the owners will go to shop and dine,’ he says.
‘However, the long-awaited arrival of new hotels and condominiums as part of the new base village is good for the future of Snowmass.’
Fractional ownership is also popular and the USA’s leading purveyor, Timbers Resorts, began 15 years ago with the Timbers Club in Snowmass village. There, you can buy one-eighth deeded shares from $300,000 (£222,000) (for six weeks’ usage per year – two in winter, four in summer) in a three-bedroom/ three-bathroom residence.
Timbers Resorts has since rolled out 16 more fractional schemes, or Residence Clubs, across America (as well as in Tuscany), including one in downtown Aspen.
At Dancing Bear Aspen, a boutique development of 19 three-bedroom, three- bathroom residences on the gondola side of town, you can buy a one-eighth deeded share (six weeks of use) for $875,000 (£650,000) via PURE International (pureintl.com / 020 3695 4095).
Owners/members have access to a rooftop bar/cafe (pictured above), gym, rejuvenation spa (complete with oxygen therapy to combat the 8,000ft altitude), games room, wine room and concierge. Owners can sell their shares or pass them onto their children as with a normal freehold property; there is also a service charge of $21,670 (£16,000) per annum.
‘People don’t buy here because they can’t afford to buy a similar apartment outright [which would cost about $5million (£3.7m)], but because of the convenience and services it offers,’ says Thomas Joyce of PURE.
‘Rentals are not allowed, so it feels very members’-club exclusive, the rooftop bar is the only one in Aspen and the central location is highly prized.’
Existing owners are mostly American, but the agent is hoping that European buyers might be ready to embrace fractional ownership as the ideal solution for a lock-up-and-leave investment with excellent amenities in a gold-chip market.
‘Buying here is a lot about the status of saying you own a home in America’s most iconic resort,’ adds Pamela Ross, director of real-estate sales at Dancing Bear Aspen.
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