Country Life talks to Teresa O'Driscoll, founder of Its Got Soul, who will be at Cornbury Park in June.
Teresa O’Driscoll is the founder of shoe manufacturer Its Got Soul.
How did you get started with Its Got Soul?
“The company was founded in 2010 when I realised through my own personal experience as a mum that there was a need for a comfortable yet supportive ballet shoe for teenage girls to wear to school. I spent a year designing and working with the School of Podiatry at the University of Northampton before developing a range of comfortable, supportive ballet shoes for the teenage market. It soon became obvious that the teenage market were not interested in comfortable, supportive shoes and it was young adults, mothers, ladies of all ages who had a need for stylish shoes that not only looked good but felt good too.”
Describe what you do?
“I work with our suppliers and design and approve styles and colours for each season’s shoes. We sell the shoes online at www.itsgotsoul.co.uk and at the most prestigious shows throughout England – from Yorkshire to London. A small number of close friends help me at the shows and in return we try to have some fun as well. We met Clare Balding at one of the shows and she is often seen sporting our pink & purple Victoria brogue.”
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What is your USP?
“We produce comfortable, colourful well made shoes that are made in Spain but are sized on a British Last. ‘Shoes for busy feet’ is our strapline. Our UK sizes including half sizes and range from size UK3 to size UK9. All our shoes are made on the same Last so once a customer finds the perfect size they will be that size in every shoe on our website. Our customer service is second to none and I’m available to talk directly to many of our customers on the telephone and at the shows.”
Why should people come and see you at the Cornbury Park Field & Country Fair?
“We do have a lot of repeat business therefore I do expect to see lots of familiar faces at the Fair. For those ladies who have yet to try our shoes I feel that this will be a perfect opportunity for them to see and feel the quality of our shoes and to find their perfect size in our unique shoes.”
Its Got Soul (www.itsgotsoul.co.uk; 08451 229 297)
To purchase tickets, and find out more about the Field & Country Fair at Cornbury Park visit: www.fieldandcountryfair.com