‘I’m not interested in cars — I’m interested in Ferraris’: Inside Rome’s glamorous new concorso

The inaugural Anantara Concorso Roma brought 70 of Italy’s finest historic cars to the Eternal City — alongside rooftop cocktails, Vespa sidecars and no shortage of interesting characters.

Three Ferrari competition cars are displayed at Anantara Concorso Roma, led by a red Ferrari 250 LM, with historic and modern racing machines lined up beneath the trees.
A trio of Ferraris spanning decades of racing history on display at Anantara Concorso Roma.
(Image credit: Anantara Concorso Roma / Kim Traynor Photography)

There are worse places in the world to spend a weekend than Rome in April, but when you’re blessed with cloudless blue skies, fuelled by espresso and surrounded by some of the greatest Italian cars ever built, there certainly isn’t anywhere better.

I was in town for the inaugural Anantara Concorso Roma, a glamorous, faintly surreal gathering of extraordinarily rare cars and the equally fascinating people who own them; less a traditional concours and more a rolling celebration of ‘La Dolce Vita delle Automobili’.

To set the scene. Imagine 70 classic Italian cars gathered in one place. That place is the terrace of a neo-Classical villa perched high above Rome. Now add Champagne and the constant low-level sound of engines firing into life somewhere in the background.

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Crowds gather outside Casina Valadier in Rome for an Anantara Concorso Roma car unveiling beneath a red archway, with spectators filling the steps and balconies under a bright blue sky.

Anantara Concorso Roma 2026 at Casina Valadier.

(Image credit: Anantara Concorso Roma)

The event had gained a certain mystique before it officially began. Originally scheduled for 2025, the concorso was postponed following the death of Pope Francis, with several owners and cars reportedly already mid-flight when the news broke. The delay only seemed to heighten anticipation. By the time Rome finally hosted its first major concours since 1960, the atmosphere was electric, and the cars decidedly were not.

Concours events can occasionally feel polished and, at times, slightly intimidating. Yes, there were billionaires, collectors with museum-worthy garages and people possessing encyclopaedic knowledge of every machine on display. But there was also that unmistakable Italian warmth that somehow makes everyone feel welcome.

The best part of events like this, for me anyway, is always the people. The cars may be the headline act, but the owners are just as memorable.

‘I’m not into cars,’ businessman Anil Thadani told me with a grin. ‘I’m into Ferraris.’ He had come with his 250 GT California Spyder, which he’s owned for nearly 30 years and which he speaks about like an old friend, rather than a multi-million-pound classic.

‘I like to drive my cars,’ he said. ‘I don’t show them as much as I drive them.’

Naturally, his favourite place to drive it was Tuscany — ‘the winding roads with the cypress-lined trees and great places to stop for lunch and a glass of wine’.

A smiling man stands beside a dark blue vintage convertible at Anantara Concorso Roma, with classic cars and concours guests gathered among trees in the background.

Anil Thadani alongside his beloved 250 GT California Spyder.

(Image credit: Flo Allen)

That answer, I quickly realised, was a recurring theme. These cars were not static museum pieces, but rather temperamental, beautiful, occasionally troublesome machines. Several owners admitted the cars were difficult to drive. One broke down almost immediately after departing Piazza della Repubblica for the Giro d’Anantara owners’ lunch the previous morning. Another driver confessed he had removed one of his shoes mid-drive because it kept snagging on the pedals.

Historic Alfa Romeos, Ferraris, a Bizzarrini and a Lamborghini Miura are displayed and driven through Rome during Anantara Concorso Roma, celebrating automotive design and heritage.

A fraction of the treasures at the Anantara Concorso Roma.

(Image credit: Anantara Concorso Roma / Kim Traynor Photography)

‘They don’t like traffic,’ one owner laughed. ‘They want open roads.’ It was a sentiment echoed by Deborah Keller, whose 1938 Alfa Romeo 8C 2900B later won the prestigious Peninsula Classics Best of the Best Award. Asked where she would most like to drive it, her answer was immediate: ‘Open roads. It doesn’t like to go slow. It doesn’t like stop-and-go. It wants to be free and run.’ Fair enough. Don’t we all?

Her first car, incidentally, was a ‘scruffy red’ Volkswagen Beetle — which felt reassuringly normal considering she now owns one of the most significant Alfa Romeos on the planet.

A woman in a striped dress stands beside a dark blue vintage convertible outside Casina Valadier during Anantara Concorso Roma, with the villa’s colonnaded terrace behind her.

Deborah Keller, co-owner of California’s renowned Keller Collection, has helped assemble one of the world’s most celebrated private collections of historic automobiles.

(Image credit: Flo Allen)

There was also a younger generation present. Friends Millie and Victoria were presenting cars from their respective fathers’ collections, and they certainly knew their way around an engine. Victoria had been racing since she was 15 and now regularly drives pre-war cars. Her Ferrari 330 GTC, finished in an unusual Bordeaux shade, could apparently reach 220 km/h, which she admitted ‘was enough’ for her.

Two young attendees pose beside classic cars at Anantara Concorso Roma, highlighting the growing interest of a new generation in historic and collector automobiles.

The future of the concours. Young enthusiasts Victoria and Millie were among those at Anantara Concorso Roma.

(Image credit: Flo Allen)

Millie, meanwhile, spoke affectionately about her first car — a tiny 1997 Fiat Panda 4x4. ‘It’s actually harder to drive than this one,’ she laughed, gesturing towards the 1955 Ferrari 250 Europa GT beside her, one of only four ever built and beautifully restored after years hidden away following an accident in Greece.

About Anantara Palazzo Naiadi

Anantara Palazzo Naiadi overlooks Rome’s Piazza della Repubblica, with its grand curved façade facing the Fountain of the Naiads in the soft light of early morning.

(Image credit: Anantara Palazzo Naiadi Rome)

Overlooking Piazza della Repubblica, Anantara Palazzo Naiadi features elaborate stuccoes and Murano-glass chandeliers while the hotel’s fourth floor was once home to the Granary Clementino — Rome’s last public granary, commissioned in 1705 by Pope Clement XI.

There is an excellent spa, fitting given the hotel is built on the foundations of the Baths of Diocletian — once among the Roman Empire’s most luxurious baths. I’m not entirely sure my journey from London warranted the ‘Jet Lag Ritual’ — but I certainly wasn’t complaining.

Breakfast is always the thing I miss most when I return home and that was never more true than here. Choose from a buffet featuring every baked good imaginable and all the best Italian delicacies, or order from the menu, including my new favourite, the carbonara omelette.

I heard very good things about the Technogym, although I was occupied by the rooftop pool, its panoramic views across Rome and the important boots-on-the-ground journalism of admiring classic Italian cars.

Starting rates at the hotel are from £480 per night.

There was also the wonderfully charismatic Texan Billy Hibbs, who arrived with what might have been one of the most extraordinary stories of the weekend: a 1959 Maserati 3500 GT Vignale Spider prototype restored over three painstaking years by teams in Modena — in some cases by the children and grandchildren of the original craftsmen who built it.

Billy spoke about the car with infectious enthusiasm, diving happily into details about twin-cam engines, semaphore flags hidden in the interior and Maserati’s financial troubles in the 1950s that inadvertently led to the creation of the Spyder. ‘I’m not like my friends, I don’t hunt or fish or play golf,’ he grinned. ‘I do cars.’

His first was a 1970 Chevelle 396, bought from a dusty Texas used-car lot when he was 16 years old, and which he immediately began drag racing. He told me had to hide the trophies from his parents.

A silver classic Maserati drives beneath a red UBS and Anantara archway at Anantara Concorso Roma, flanked by elegantly dressed hosts as spectators look on.

Billy Hibbs receives his award for winning CLASSE X — 1959 Maserati 3500 GT Vignale Spider.

(Image credit: Anantara Concorso Roma / Kim Traynor Photography)

And then there was the outright star of the show: the 1932 Maserati V4 Sport Zagato, which claimed Best in Show.

The pre-war Maserati is powered by a monstrous experimental 16-cylinder engine, which is essentially two 8-cylinder engines welded together. It once held the world speed record and survived the Second World War disassembled in a Dutch bedroom, its owner hiding the engine from invading forces.

Bright green 1932 Maserati V4 Sport Zagato drives past spectators at Anantara Concorso Roma, with crowds gathered beneath trees to admire the award-winning pre-war sports car.

The 1932 Maserati V4 Sport Zagato, winner of the pre-war Zagato class, arrives before the crowds at Anantara Concorso Roma.

(Image credit: Kim Traynor Photography for Anantara Concorso Roma 2026)

Originally owned by a physician to the Pope and raced at the Rome Grand Prix, the car had returned to the city for the first time in 94 years. ‘It belongs back in Rome,’ its caretaker Joe Colasacco told me. ‘It’s a Roman car.’

And that was perhaps the most magical part about the entire weekend. So many of these cars were returning to Italy — and to Rome specifically — for the first time in decades. Some had not returned since they originally left the country. They weren’t just beautiful cars, but fragments of Italian cultural history returning home, even if only temporarily.

Of course, the concorsa itself was only part of the experience. The hospitality was unapologetically extravagant in the very best Italian way. There were rooftop cocktails at Anantara Palazzo Naiadi Rome Hotel, endless pastries at breakfast, al fresco trattoria-style dinners beneath fairy lights at Casina Valadier and a finale celebration inside the spectacular Palazzo Brancaccio, complete with opera performances and women in gowns playing classical favourites.

At one point, I found myself hurtling past some of Rome’s most famous historical and cultural sites in the sidecar of a classic Vespa driven by a complete stranger — which, given Roman traffic, felt like an extraordinary act of trust. Out there on the internet, I must be hurtling past in the background of hundreds of videos of the Colosseum, the Pantheon and the vine-draped streets of Trastevere.

Two women wearing helmets ride a burgundy Vespa with a sidecar beside an orange vintage car in front of a monumental fountain in Rome on a sunny day.

The sidecar in question.

(Image credit: Flo Allen)

Anantara Concorso Roma understood that cars — particularly Italian cars — aren’t just about engineering. They are about romance, beauty, memory, absurdity and emotion. And in a city already overflowing with all of those things, they made perfect sense.

Florence Allen
Social Media Editor

Florence Allen joined Country Life as their Social Media Editor in 2025. Before joining the team in 2025, she led campaigns and created content across a number of industries, working with everyone from musicians and makers to commercial property firms. She studied History of Art at the University of Leeds and is a dachshund devotee and die-hard Dolly Parton fan — bring her up at your own risk unless you’ve got 15 minutes to spare.