When to be in town

For four days in March, Cheltenham becomes Britain’s sporting hub as people converge here for the National Hunt Racing Festival, with the coveted Gold Cup top of the bill. ‘The whole place comes alive,’ said Julian Archard of Savills. ‘It’s hugely social: a highlight of the calendar.’

And that calendar is full. The Jazz Festival grooves through May, with thousands cramming into Montpellier Gardens. The Science Festival hogs the spotlight in June, questioning, explaining and experimenting in the Town Hall and Imperial Gardens. Come July, the Music Festival takes over, reminding everyone that Cheltenham is the birthplace of composer Gustav Holst. Finally, in October, bookworms get their moment with the Literature Festival, which draws more than 600 authors and poets.

And where to go out of town

South of Cheltenham, Leckhampton Hill and its Devil’s Chimney are a fun daytrip: legend has it that a penny placed on the limestone chimney will placate Old Nick below. The more energetic can cross Cleeve Hill to the north, rewarded by Winchcombe and the historic gardens of Sudeley Castle on the other side.

For everything you need…

The quiet streets around Tivoli bring a little Italian flavour to Cheltenham’s otherwise French-
influenced food culture. The Long Garden on the Promenade is another source of fresh ingredients, with its fortnightly farmer’s market, as well as an occasional French market.

…and anything you don’t

The Promenade in Cheltenham has been described as the ‘Bond Street of the West’, with beautiful façades that date back to the mid 1800s. Nearby Regent Arcade is perhaps best known for its three-ton Wishing Fish Clock, which gurgles out bubbles to mark each half hour. Montpellier Walk, lined by 32 caryatids, is home to boutiques such as Cousins, for tweeds and country fashion (at No 10), and the lavish silks of Beatrice Von Tresckow (at No 8).

From morning coffee to dining out

The Montpellier district has courted the stylish set since the first half of the 19th century. Today, its ornate buildings are home to many of the town’s best bars and restaurants, led by the two-Michelin-starred Le Cham-pignon Sauvage (24-28, Suffolk Road). Also Continental in style, the Montpellier (1-3, Montpellier Terrace) is a bustling brasserie, backed by an art gallery.

The Montpellier Chapter (Bayshill Road) takes refreshment very seriously, whether you’re thirsting for afternoon tea or a Champagne cocktail, and affords views of villas and ornamental gardens from the bar terrace. The aptly named Hotel du Vin, in Parabola Road, has 14 sommeliers, just in case. Lately, however, a small breakaway, known as The Suf-folks, has rocked the Montpellier monopoly. The chic establishments around Suffolk Square are drawing those in the know, in particular the Suffolk Kitchen (8, Suffolk Parade).

Out and about

Local theatregoers can often steal a march on Londoners, as the beautifully restored Every-man (7-10, Regent St), with its domed ceiling, will trial productions before their launch on the West End.

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How to keep fit

For the past 140 years, Gloucestershire County Cricket Club has hosted the world’s longest-running cricket festival, the Brewin Dolphin, against the background of Cheltenham College. Tennis, squash and hockey are at the East Glos Club in Old Bath Road and croquet is at the Cheltenham Croquet Club, also in Old Bath Road, which has 11 full-size lawns.

The nearby Lilley Brook golf course, in Cirencester Road, was designed by Dr Alister MacKenzie, architect of the Augusta National in Georgia, home of last month’s US Masters.

Locally, steep slopes and woodland provide first-rate game shoots, and the Cotswold Hunt country is easily accessible-the popular Boxing Day meet at the Frogmill Inn in Andoversford shouldn’t be missed.

Cool for school

Ask any agent what drives property in Cheltenham, and the first answer is invariably ‘education’. The town has excellent State, grammar, prep and public schools -in particular, Cheltenham College, Cheltenham Ladies’ College, Dean Close and Pate’s Grammar School. ‘Parents who move here for the duration of their child’s education account for much of the market turnover,’ explains Rob Fanshawe of Property Vision.

An additional draw, says Mr Archard, is that ‘the gap in house prices between London and Cheltenham has never been larger. We meet a lot of parents who want to exchange their place in, say, Fulham or Chiswick for a Regency town house, with a bit left over for school fees.’

Where to buy property in town…

Cheltenham is described as Britain’s most complete Regency town. Among the many fine examples are the Pittville Pump Room and the terraced Lans-down Crescent. The Pittville area and The Park-an unusual, pear-shaped road-are the best places to buy elegant period town houses. However, Cheltenham’s social buzz has increased the popularity (and price) of central apartments, with Montpellier topping the charts of the most sought-after location. ‘We’ve certainly seen a trend of downsizing,’ says Miss Simmonds. ‘Our clients want to be part of the town’s cafe culture.’

…and out of town

Villages to the east of the town, especially those in the triangle formed by the A40, Northleach and North Cerney, are highly sought-after, with a typical price tag of between £1 million and £3 million.
‘Those top-notch villages are perfect for parents who want a mix of the town and country,’ says Charlie Wells of Prime Pur-chase. ‘The school commute is easy, helped by a manageable network of back lanes if all the A-roads are snarled up.’

However, Peter Edwards of Knight Frank warns: ‘The area has become a victim of its own success: there are few properties on the market at any one time and they are very quickly snapped up’.

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