First-time buyers should be looking at Crystal Palace, West Norwood and Brixton as areas which are likely to see a good return on investment in London, says Hamptons International.

The research looked at five key demographic groups across the Capital and identified the most popular locations within each demographic. The findings took into consideration the specific lifestyle demands for the buyer groups and revealed the very best investment spots in London for each.

Property in Crystal Palace, West Norwood and Brixton is currently available from £355 per square foot and there are excellent regeneration opportunities, which will lead to capital growth over the next five years. The areas also maintain regular train and tube links to central London.

For those already on the property ladder and looking to trade up, Hamptons recommend looking at Southbank, or Belgravia and Knightsbridge which are particularly popular with second time buyers, as they are exclusive and centrally located.

According to the research, young professionals should focus their attention on Clapham, which continues to sit at an average of £559 psf, making it both relatively affordable and somewhere with excellent return on investment potential.

Couples with young children should investigate properties for sale in the areas of Chiswick (W4), averaging £609 psf or Hampstead (NW3) – at around £814 psf. Chiswick offers riverside living, open greens and good space for children. Hampstead maintains an ‘exclusive neighbourhood’ tag, yet also offers a park and open areas for children to grow up and run around in.