Country Life and OnTheMarket agree a portal partnership.
Founded in 1897, Country Life is one of Britain’s best-loved magazine brands. Alongside its authoritative coverage of architecture, the arts, gardens and gardening and the countryside, are the the property pages, where only the finest houses for sale are showcased to its exclusive audience.
According to Jean Christie, Country Life’s Publishing Director, the prime property market has always been a priority for Country Life, both online and in the weekly magazine. “We work closely with high-end agents to provide a unique environment that attracts a discerning and high net worth audience, who have the money to invest in beautiful houses.”
“We’ve seen the tremendous success of OnTheMarket.com in attracting so many of the leading prime agents in the UK and we envisage the business continuing to grow. We recognise a major opportunity for our readers, for our website users, for our agent advertisers and for our business in providing a co-branded online search service, powered by OnTheMarket.com.”
Ian Springett, Chief Executive of OnTheMarket.com agrees: “A recent issue of Country Life carried 53 pages of prime property advertising from agents and 52 of these pages were from members of OnTheMarket.com. It makes excellent commercial sense to build on the common interests of our two businesses, our member agents, their clients and the broad property-seeking public. Visitors to the Country Life website will be able to access the properties listed by all OnTheMarket.com members across the UK. Country Life is where buyers search for their dream.”